If you want to move fast, execute on new product ideas, get in touch. I can help bring your digital product idea to market, leveraging two decades of experience in digital media spanning a wide range of industries, disciplines and product categories. This gives me a unique perspective in helping media companies and brands define, validate and execute on their digital strategy.
Product Management Training
The product management in media workshop introduces my 10 step product lifecycle in media and delivers hands-on experience in implementing the product management function in a media organization. The workshop is a supplement to my Guide to Product Management in Media book.
A solid product strategy that answers why a product or service is needed in the market is the foundation upon which great experiences are built. Using a storytelling format, concept ideas are generated and mapped as user flows. Key product strategy deliverables can include a product brief, high-level requirements, and a design document.
Strategic outsourced software development allows brands and companies to focus internal development resources on core products while using external resources to run parallel tracks to execute on special projects. Key deliverables can include application builds, development roadmap, sprint plans, high-level QA test plan and execution results, and application packaging and release.
Product design and user experience are strategic competitive advantages for any modern company. Rooted in a deep understanding of the market and user, research insights and concept ideas are transferred into concrete designs for target platforms. Final deliverables can include an interactive design prototype for client review, a detailed UI specification document and graphical assets for implementation.