Startups

9II9

9II9 is a startup studio and product consultancy that helps companies and startups turn bold ideas into thoughtful execution.

Backhouse Brands, Inc.

Founded a food tech startup that connects neighborhood restaurants to new delivery customers through virtual brands. The Backhouse Brands product suite includes a B2B marketplace for creating and licensing virtual brands, proprietary web and tablet order management infrastructure, omnichannel reporting, and 24/7 live order monitoring and tracking by real agents. The startup is backed by Great North Ventures and was honored in 2022 as one of the top 15 restaurant tech startups in the United States by Hospitality Technology and MURTEC.

Key Achievements

• Led the development of a cutting-edge B2B marketplace and robust order management infrastructure to support multi-channel restaurant brands.

• Launched innovative self-delivery model, complete with real-time driver alerts, effectively reducing third-party delivery commissions by up to 60%.

• Formulated and validated the company's business model, operational framework, and go-to-market strategy, ensuring a solid foundation for growth.

• Established and led an outbound sales team, a responsive customer support unit, and a highly effective channel partner program.

• Led the charge on all aspects of product design, fostering rapid, problem-oriented feature development, and driving significant product-led growth.

• Honored as one of the top 15 restaurant tech startups in the United States by Hospitality Technology and MURTEC.

Eagle Falcon Handcrafted

Founder and designer of luxury leather goods brand Eagle Falcon Handcrafted. Each product is meticulously designed and individually crafted from all natural vegetable tanned leather in bold colors that exude power and confidence.

Lexy.fm

Lexy is an introduction to the spoken future. She is a smart agent that helps you discover and listen to interesting audio content in a format that is as natural as a phone conversation with a friend.

Howlak Technologies

Howlak means "around you" in Arabic.  Howlak is a location-based restaurant rating, opinion, and rewards app that uses visual ratings and short opinion polls to help expats and locals discover and decide where to eat next.